Our Brand: Symbols and Significance

The HaysMed Foundation is pleased to launch new brand imagery in conjunction with our 30th anniversary at the end of the year. The round icon in the HaysMed Foundation logo is symbolic of a windmill, ubiquitous not only on the landscape of rural Kansas, but also on the grounds of HaysMed. Windmills are often used as symbols of transformation. In the case of the HaysMed Foundation, donors’ support is transformed into practical benefits for the people and projects of HaysMed in the form of education, equipment, and expansion that benefits our patients, guests, and our own Associates. The rolling horizon underlining it all is not only a familiar sight to rural Kansans but also symbolizes movement toward evolving goals. Both the windmill icon and the horizon are created using elements of our previous logo, symbolizing the debt we owe to the people who both envisioned and advanced the work of the HaysMed Foundation for our first 30 years.